GTM · Sales · Visibility

You built the product.
Now build the sales engine that sells it.

We help early-stage B2B companies globally turn early customer signal into a commercial system, from a clear market and sales motion to the team and visibility needed for predictable revenue.

Book a free 30-minute discovery callTake the Sales-Readiness Check

Who we work with

Best for B2B companies with a working product, early customer signal and a sales motion that isn't repeatable yet. Not a fit for idea-stage teams or companies looking only for outsourced lead generation.

Sound familiar?

Even a great product can't sell itself.

  • 01

    Your product works, but every sale still depends on you.

  • 02

    You're guessing who your customer really is.

  • 03

    You want to hire a salesperson but have no idea how to pick one, or manage them.

  • 04

    Nobody can find you, not on Google, and not when they ask an AI.

Elo connects the missing links between product and predictable revenue.

The Elo mark: two interlocking links forming one chain

Elo means a link in a chain. One link is fragile; a joined chain carries real weight. Market, sales, team and visibility are not separate problems. They are parts of one commercial system, and we make them work together.

What we do

Four links. Joined, they become an engine.

Go-to-market

Know exactly who buys, why they buy and where to find them.

  • ICP
  • Segment choice
  • Channel strategy
  • Messaging
  • First repeatable motion

Sales team

Turn founder-led sales into a process your team can run.

  • Pipeline stages
  • CRM and process
  • Playbooks
  • Metrics
  • Management rhythm

Visibility

Create inbound demand where buyers already search.

  • SEO
  • AI visibility

Hiring

Hires make or break an early team. Find people who burn for your business, with a structure that gets them selling fast.

  • Scorecard
  • Structured interviews
  • Onboarding plan

How it works

Start with a free 30-minute discovery call.

  1. 01

    Discovery call, free, 30 minutes

    The first call is where we get the full picture. What are you trying to achieve, what's already in motion, and where do you want to make progress? We then turn that into a clear scope for the next step.

  2. 02

    Commercial Action Plan, free, 30 minutes

    We walk you through a concrete plan for moving the business forward, with recommended priorities and a clear scope of work.

  3. 03

    Kickoff and delivery

    Once kickoff is set, we agree on a milestone plan and the right KPIs, then build the commercial system alongside your team.

Free · no call required

Not ready to talk yet?

Grab our one-page Sales-Readiness check and see where you stand in 5 minutes - a self-diagnostic across ICP, pipeline, process, hiring, and visibility.

  • 12 honest questions, one page
  • Scored so you know what to fix first
  • Yours to keep, nothing to book

Results & proof

Built by operators from [UnternehmerTUM / TUM / HSG / Manage&More].

  • UnternehmerTUM
  • Technical University of Munich
  • University of St.Gallen
  • Manage and More

FAQ

The questions founders actually ask.

Start with discovery

Ready to build a sales engine that doesn't depend on you?

Tell us where your commercial system is stuck. We will use the discovery call to understand the full picture and shape the right next step for your company.

Prefer email? Write to hello@elo-gtm.com.

Or call us: +593 99 867 4103 · +49 176 8495 3786

We reply within 1 business day.